UK shoppers will spend £470,000 a minute this Christmas

26th Nov 2014

Photo credit: Dave Catchpole

New data released by IMRG and Experian indicates that Christmas 2014 could set new sales records for retailers in the UK.

Increased consumer confidence, both generally and in terms of delivery times, click-and-collect and widespread use of mobile technology when shopping has set the tone for several peaks for pre-Christmas trading. “Cyber Monday” (or, to those who are unfamiliar with the American import, the first Monday in December) and “Manic Monday (the second Monday) are expected to be hugely profitable for retailers in the UK who are fighting to offset a largely difficult year with some stellar festive trading.

Figures gathered from Hitwise – Experian's online competitive intelligence tool - and the IMRG Capgemini e-Retail Sales Index certainly paint an encouraging picture. The data indicated that Manic Monday will overtake Cyber Monday to be the busiest pre-Christmas online shopping day in the UK, with 151 million online visits to retail sites where consumers will spend an enormous £676.5 million.

Online traffic on Manic Monday is expected to be up 26 per cent year-on-year, with shoppers spending an average of £470,000 each minute. And finally, Black Friday online sales are expected to reach £555.5 million, with smartphone and tablet devices accounting for £196.6 million.

James Miller, Senior Retail Consultant at Experian Marketing Services said: "Christmas 2014 is on track to be another record breaking year for online retail in the UK. Continuing a trend we identified last year, Cyber Monday will no longer be the busiest pre-Christmas online shopping day, with Manic Monday expected to take the lead. With increased confidence in the standard of delivery services and ‘click and collect’, we expect to see people break away from traditional shopping habits. This is why it's key for marketers to make sure their Christmas campaigns reflect these peaks of interest and know their audience in order to offer them the gift ideas they are looking for through the best channels to engage them on."

"We have identified a number of key demographic types, who are believed to be behind the rise of online sales during the festive period. Online shopping is an important leisure activity for a wide variety of people, from active middle-income families with teenage children to young singles. These tech-savvy groups are typically early adopters of new technology trends, prolific online shoppers, and active users of mobile and tablet devices."

Tina Spooner, Chief Information Officer at IMRG said: "The US phenomenon of Black Friday is now firmly embedded in the UK e-retail calendar and, while the first two weeks of December are traditionally the peak festive trading weeks for the online retail industry, Black Friday now marks the start of the online shopping season. Smartphones and tablets are set to account for over half of all traffic to retail websites during the festive season and on Black Friday alone, online spend via mobile devices is set to reach over £196m. “E-retail sales have grown 17% year-to-date in 2014 and retailers are increasingly confident in their online performance during the fourth quarter, which indicates the industry is gearing up for another record-breaking Christmas."

Kirsty Simmonds

My-Retail Media

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