Zalando spreads its wings, announcing Dublin as new tech hub

23rd Apr 2015

Photo credit: Zalando

Online fashion heavyweight Zalando this week opened its first technology hub outside of Germany, choosing Dublin as the base for the next stage of its European expansion.

Having steadily built a following of over 100 million visits a month since being founded in 2008, Zalando has now opened the doors to its first outpost away from home, launching on Dublin’s Silicon Docks on Wednesday. Although Zalando has previously hinted that it will not rush a play at the UK’s comparatively mature online market, its expansion into Dublin will no doubt hold a key role in its strategy to become the best platform for fashion retailers across Europe.

Over the next three years Zalando will look to create 200 jobs at the new Fashion Insights Centre, with the hub providing deep data science and engineering research, as well as allowing the retailer to improve its offer outside of its domestic market.

Speaking at the opening, Zalando founder and board member Robert Gentz said: "Zalando is the most trafficked e-commerce fashion site in Europe with well over 100 million visits per month. Understanding our customers and gaining deep insights into their purchasing patterns and their behavior online means we can provide them with a highly personalized and compelling offering. Investing to understand these insights has driven our growth since the earliest days of our company and has been the key to our success. The new Zalando Fashion Insights Centre will play a major role as we continue to lead online fashion and grow our presence across Europe."

The company will now be actively recruiting data scientists and candidates from science, maths and engineering disciplines as well as academia for a verity of roles at the centre.

"We will offer graduates and experienced people the opportunity to work on exciting engineering and data science challenges," said Eric Bowman, vice president of engineering at Zalando. "We're looking for the best engineers and data scientists in Dublin, Europe and the world, people who thrive on solving hard problems and delivering impact. We want independent thinkers, brilliant executioners, people who love a challenge, working on deep problems and working with the smartest people, while creating a great team culture."

Irish Taoiseach Enda Kenny attended the official opening and added: “Ireland is establishing a reputation as the Internet capital of Europe and this is further strengthened by Zalando’s decision to locate here, with the creation of up to 200 jobs. Thanks to our talented workforce, Dublin’s Silicon Docks is home to some of the biggest Internet companies in the world.”

It’s the first stage in a new era for Zalando, who have been busy consolidating their hold of mainland Europe’s online retail scene. With over 1,500 international brands and 15 countries served across three fulfilment centres in Germany, it seems to be only a matter of time before we start hearing a lot more about Zalando in the UK.

Ava Szajna

My-Retail Media

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