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Why Urban Outfitters' shock marketing has gone too far

Why Urban Outfitters' shock marketing has gone too far

Urban Outfitters has pulled a sweatshirt from its website after enraged members of the public noted that the Kent State University-branded garment – which appeared to be stained with blood – was tastelessly alluding to the deadly Vietnam war protests that took place on campus in 1970. Four students were shot and killed by National Guardsmen and nine more were wounded, one of whom suffers from permanent paralysis to this day.

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