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Retail News - Loyalty gets its groove back: First study of its kind finds 60% of shopping centres set to implement loyalty programs

Loyalty gets its groove back: First study of its kind finds 60% of shopping centres set to implement loyalty programs

If you’re still thinking of loyalty as the homey, brand-for-life side of retailing, you’re in need of an update. With the rise of multi-channel retailing, showrooming and aggressive discounts on the British high street, loyalty has never been more important to retailers.

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