Getting Mulberry back on track
Luxury British brand Mulberry saw sales fall 17 per cent in the first half to 30 September, after a push to reposition the brand further upmarket backfired. The retailer, who has been lauded in the past for its ability to create aspirational ‘It bags’ and accessories for both the British and international consumer, posted a loss of £1.1 million in its first half, compared to a pretax profit of £7.2 million a year before.
High Street Tracker
- Non-fashion -1.8 %
- Fashion -2.4 %
- Homewares -2.4 %
- Non-store +40.2 %
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