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From the weekend: Slick, savvy and social, London Fashion Week goes tech

From the weekend: Slick, savvy and social, London Fashion Week goes tech

While Paris has long retained its crown as the haute of couture (even for ready to wear), London is now beginning to define itself as the tech-savvy little sister, intent on bringing a host of ‘social firsts’ to the industry presentations. As the first city to live stream catwalk shows, based in a country with one of the fastest adoption rates of internet shopping and with many shows taking place round the corner from the so-called Silicon Roundabout, it’s no wonder we’re so intent on a technology focus to showcase our cutting edge designs. To most brands in London, it’s a no-brainer.

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