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Omni-channel or overwhelming?

Omni-channel or overwhelming?

The future of retail marketing is here, and it’s omni-channel. Namely, a stronger focus put upon the customer experience – their satisfaction and engagement with the brand, through a variety of channels. How successfully this is carried out is down to the marketers.

The creation of new technology has pushed the boundaries of retail and e-commerce far beyond a simple website, now the marketing concepts of Place and Promotion are more evident through personalised banners on devices and micro-location offers. With this new creative capacity, however, comes greater opportunity for error.

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