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Burberry Introduces Smart Personalisation - The Burberry Prorsum Womenswear A/W13 Collection

18th February 2013

The creative story behind each Burberry Prorsum Autumn/Winter 2013 runway Made To Order piece comes to life through smart personalisation. Technology in each item unlocks immersive video footage, retracing its journey and celebrating its expert design and craftsmanship. The new Burberry Runway Made to Order service offers custom-made outerwear and bags, with personalised engraved nameplates. On contact with a touch screen device each piece unlocks a unique video experience, charting its artisan production -- including original sketches, runway edits, craftsmanship and personalisation. In addition, customers can have their items enabled to trigger their content on large-scale mirrors that will turn instantly to screens at 121 Regent Street, the London flagship.

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