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London's summer Olympics between business and magic

08:58 AM | CCP-Luxury.com

From the obvious advertising opps such as creating the presentation outfits for the participating athlets, this year's summer Olympics in London have lit the flame for major luxury brands which are seeking maximum exposure through the most diverse awareness tools.

NIKE

The ultimate sneaker for a geek: Nike trainers made with materials used to make NASA astronaut spacesuits

01:23 PM | Daily Mail

In partnership with artist Tom Sachs, the trainer maker will be releasing a capsule collection of jackets, bags and shoes - dubbed NikeCraft - which is set to become the ultimate in geek chic.

SportingGoods5

Hunter Boot Taps Gilles Mendel

06:08 AM | Women’s Wear Daily

Hunter Boot Ltd., known for its functional rubber rain boot, is going high-end again. The brand, which previously collaborated with Jimmy Choo, has tapped J.Mendel’s Gilles Mendel to design a limited-edition line of Wellington rubber boots for fall. “Hunter, like J.Mendel, is a brand that combines a strong European heritage and reputation for quality with a modern-day relevance,” said Susan Sokol, president and chief operating officer of J.Mendel. “We thought it would be a fun, innovative way of showcasing the expertise J.Mendel is known for.”

SportingGoods5

PacSun Shows Sign of Turnaround Taking Hold

05:07 AM | Women’s Wear Daily

The California-based action sports retailer hasn’t quite turned the corner, but first-quarter performance shows it might be on the right track. Continue reading... Follow WWD on Twitter or become a fan on Facebook .

NIKE

On the Runway Blog: Planet Fashion Gets Some Fresh Looks

11:51 PM | New York Times

The artist Tom Sachs introduced NikeCraft, a small collection he did with the shoemaker, with his exhibition, "Space Program: Mars," at the Park Avenue Armory.

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