Application performance monitoring: the new black for retailers

As multichannel operations become the norm for retailers after centuries of good old fashioned bricks-and-mortar trading, it’s inevitable that there will be some growing pains as consumers and companies alike adapt to the emerging trend. In recent years, new technology has emerged which enables retailers to tweak their online operations to run smoothly, quickly and effectively. One of the most vital, but strangely most often overlooked, of these technologies is application performance monitoring (APM) – a system which allows companies to focus on monitoring and managing the performance and availability of software applications. According to a recent survey carried out by analyst firm Quocirca, which intended to uncover which initiatives have the highest priority, APM came out on top leaving private cloud, virtualisation and customer-facing applications trailing in its wake. Bob Tarzey, Quocirca analyst and co-author of the original report, told CBR that the results were “quite surprising” – a telling insight to how untapped this particular resource is.

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