Tamara Mellon, co-founder of luxury boutique Jimmy Choo, has claimed that the brand’s eponymous founder had never designed a single shoe for the multi-million dollar brand. Speaking during an interview with the Today show, Mellon revealed how she never received a sketch from Mr Choo during their years working together, “Not one”.
The Jimmy Choo co-founder will launch an eponymous lifestyle brand consisting of clothes, shoes and accessories for busy, modern women this November.
Simon Holloway has parted ways with luxury fashion and accessories retailer Jimmy Choo Ltd, leaving co-founder Jimmy Choo’s niece Sandra Choi as its sole creative director. Holloway began working for Jimmy Choo Ltd in 2010 and had worked alongside Sandra Choi ever since co-founder Tamara Mellon left the company in November 2011.
The co-founder and outgoing chief creative officer of Jimmy Choo is rumoured to be preparing to launch her own lifestyle brand. According to a report by WWD which cited industry sources in Europe, funding is already in place for a Tamara Mellon brand, but it is not known as to when a label could be launched.
Tamara Mellon will leave the world-famous luxury shoe brand she founded with designer Jimmy Choo fifteen years ago. Joshua Schulman, the current chief executive will also depart from the company, which was acquired five months ago by Labelux in a deal worth over £500 million. It is understood Mellon and Schulman depart from the label on amicable terms.
Jimmy Choo’s Autumn/Winter 2011 campaign raises the bar for luxury labels looking to get ahead in the multichannel game.
The mini documentary shot at Manhattan’s Waldorf Astoria aligns Jimmy Choo with a strong lifestyle approach, with chief creative officer Tamara Mellon at the helm of the label.
Even for a globally recognised brand such as Jimmy Choo, a behind-the-scenes take of a latest campaign is the perfect way to grab attention over Facebook, Twitter and Youtube, whilst bringing fresh insights into the names behind the label.
The video covers womens’ and mens’ designs, and is punctuated with footage from the collection’s shoot.
You can view the full video here.
It’s been a bumper week for Austrian based Labelux Group. Not only did it succeed in acquiring Jimmy Choo for £500 million, but the group also completed its take-over of Italian luxury brand Belstaff.Reports in the Italian press claim Labelux paid over EUR 103 million to former Belstaff owners Clothing Company SpA. The final transaction is expected to take place on 7 June.Counting Robert Downey Jr, Brad Pitt and Daniel Day Louis as brand endorsers, the Belstaff brand has experienced a steady growth in popularity in the last five years.The label will now join Jimmy Choo and Bally Shoes under Labelux, which is set to become a major global player for luxury brands in the next few years as it plans to reach revenues of EUR 200 billion by 2013.
Tamara Mellon’s luxury fashion label has been sold for £500 million to Bally Shoe owner Labelux.Just 15 years old, the company has already been sold four times, with co-founder Jimmy Choo selling out his share in his eponymous label back in 2001.The latest deal announced this morning could give TowerBrook nearly three times what it paid for 83 percent of the business in 2007.'I am immensely proud of all we have achieved over the last fifteen years and delighted we are part of Labelux, a partner who I know sharesour values and passion and who seeks ambitious growth in the luxury industry.’ Tamara Mellon told press this morning.Jimmy Choo reported net sales of £150 million in 2010, over a range that now includes handbags, scarves, eyewear and fragrance, as well as its famed footwear pieces.
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