Sainsbury's has reported a decline in sales for a third consecutive quarter as the ill effects of the supermarket price war begin to take hold.
Presently UK sales of traditionally fast-moving retail products such as cereals, toiletries and soft drinks are growing at the slowest pace for five years, as families are suffering from lower incomes, and are instead choosing to shop at budget chains such as Lidl and Poundland.
Recent research in Ireland by Bird Bia has shown that the main reasons for going organic are health concerns, fad diets and special occasion.
Dalton Philips the boss of Morrisons yesterday spoke about discounters, and how they may come to make up 25 per cent of the UK grocery market – calling it a "brutal reality”.
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