The UK’s major supermarkets – Asda, Morrisons, Sainsbury’s and Tesco – have cut petrol prices by 2p per litre.
Asda chief executive Andy Clarke has told the BBC that the supermarket sector will be “challenging” in 2015.
Aldi has come under fire from the Advertising Standards Authority (ASA) after Tesco complained that its 'Swap & Save' price comparisons were incorrect.
The ‘big four’ supermarkets in the UK have seen a drop in spend in the run-up to Christmas, as discounters such as Aldi and Lidl continue the unprecedented assault on the traditional grocers.
Sainsbury's Christmas advert this year has stirred up some controversy – the piece by Abbott Mead Vickers BBDO depicts the truce between the WW1 opposing trenches, and advertises a Sainsbury's chocolate bar which is being sold to raise money for the British legion.
UK supermarket Morrisons has found itself in trouble with the advertising watchdog, for releasing website and newspaper adverts that allegedly mislead customers regarding wine offers.
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