The ‘big four’ supermarkets in the UK have seen a drop in spend in the run-up to Christmas, as discounters such as Aldi and Lidl continue the unprecedented assault on the traditional grocers.
Sainsbury's Christmas advert this year has stirred up some controversy – the piece by Abbott Mead Vickers BBDO depicts the truce between the WW1 opposing trenches, and advertises a Sainsbury's chocolate bar which is being sold to raise money for the British legion.
UK supermarket Morrisons has found itself in trouble with the advertising watchdog, for releasing website and newspaper adverts that allegedly mislead customers regarding wine offers.
Sainsbury's has reported a decline in sales for a third consecutive quarter as the ill effects of the supermarket price war begin to take hold.
Presently UK sales of traditionally fast-moving retail products such as cereals, toiletries and soft drinks are growing at the slowest pace for five years, as families are suffering from lower incomes, and are instead choosing to shop at budget chains such as Lidl and Poundland.
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