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Asda’s price guarantee a saving grace Tuesday, 16th August 2011The UK’s second largest supermarket chain said sales growth accelerate in the second quarter as its online price guarantee proved popular with customers searching for a bargain.
Asda said sales at shops open over a year rose by 50 basis points excluding fuel and VAT sales tax in the three months to 30 June, compared with a 0.1 per cent rise in the previous quarter.
"Asda continues to gain recognition for saving people money every day, supported by the 10 percent online price guarantee, and now more than 250,000 baskets are being checked online by customers each week," the company said.
The figures are further proof of Asda’s return to form after lagging in sales growth against rivals throughout 2010. Boosted by a £100 million re-launch of its own-brand groceries, Asda managed to cash in on the UK’s migration to lower priced stores as shoppers feel the squeeze of longterm economic struggles.