Amazon customers offered $15 to snoop on rivals Friday, 9th December 2011
Healthy competition or outright exploitation? Amazon’s latest move offers customers up to $15 (£9.60) to price check items in bricks and mortar stores, before leaving empty handed. The controversial promotion is set to go live in America on Saturday, when customers using Amazon’s price comparison app, Price Check, will be asked to scan products in stores, and then buy the items on Amazon instead.
Tesco’s beer and cider offer too good to be true Thursday, 2nd June 2011
Police called to calm the masses as word of Tesco deal spreads across Twitter and Facebook. An error enabling tills to price 36 cans of beer or cider for £11 pounds left Tesco stores near Glasgow yesterday at the mercy of huge crowds determined to cash in on the accident.Police were called to calm the droves of customers appearing at Greenock, Glasgow and Bellshill stores as news of the offer spread across Twitter and Facebook.The deal was intended to offer three crates of beer and cider for £20, saving £11, but a till error caused the transaction to go through for just £11.It’s believed the mishap could have cost Tesco a fortune, with shoppers leaving with their trollies piled high, paying just over 4p per bottle of beer in the offer.As the deal continued into the evening, a Penilee resident told local press, "It seems too good to be true. "This is my second run as they are limiting you to three boxes at a time."
Asda accuse Tesco of “making a promise they couldn’t keep” Thursday, 28th April 2011
The Price Check battle rages on as Tesco drops its double the difference campaign.The UK’s top two supermarkets continued their pricing war this week as Tesco decided to abandon its double the difference price promise, blaming a “cottage industry of savvy and determined people” that misused the scheme to “cash in” on Tesco products. The guarantee led to websites listing items promoted at Asda that customers then bought in bulk at Tesco and exchanged for coupons. To Tesco’s dismay, shoppers were reported to be making a profit out of the system designed to compete with Asda’s Price Guarantee launched at the start of the year. A Tesco spokesperson said: “Price Check has given our customers confidence in our prices and transparency. But some people have misused the scheme to cash in. So we have taken this step to protect Price Check for the majority of our customers.”In light of the news an Asda spokesman told press: “Clearly they found it hard to make a promise they couldn’t keep.”
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