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Debenhams hails “future of shopping” with free Wifi in-stores Wednesday, 13th June 2012
Online or bricks and mortar? It doesn’t have to be one or the other: now Debenhams are rolling out free Wifi into all of its stores, becoming the largest coverage of any department store in the UK. 02 will manage the new service, which will allow customers to use their smartphones and tables to connect to free Wifi, wherever they are in store.
House of Fraser introduces free Wi-Fi Wednesday, 23rd November 2011
House of Fraser will offer its customers free Wi-Fi as part of its mobile targeting campaign in the run up to Christmas. The department store has joined forces with O2 to roll out free Wi-Fi in 11 of its stores, which will be used to capture customer insights and data. As part of the offering, O2 will launch a “bespoke” targeted marketing campaign for House of Fraser, which is designed to boost footfall, brand awareness and loyalty, as well as sales.
O2 services reduced after equipment damaged by thieves Tuesday, 17th May 2011
Customers of the mobile phone company have reported significant problems with basic services after equipment was damaged by thieves at an undisclosed location in East London.
Customers across London, east Sussex and Kent cannot make calls, use the internet or send or receive texts and emails after essential equipment was damaged in the early hours of this morning. Engineers are currently working to replace the damaged and stolen equipment which is expected to be back in service later this evening.
O2 have declined to go into detail about the incident, though a spokesperson has commented that it was "a well organised theft". Despite this significant service interruption, O2 has emphasised that they are making every effort to "restore full service as soon as possible following this unforeseen incident".
M&S has signed up to O2's "You Are Here" location-based marketing scheme Monday, 17th January 2011
Marks and Spencer has signed up to O2's "You Are Here" location-based marketing scheme for six months, with its first offer of a smoothie for O2 customers. The mobile operator has extended its location-based marketing service, O2 More, to include Marks and Spencer, in preparation for a full payments service to roll out in parallel in the summer. The service is triggered by the customer's proximity to a location, which is found by using GPS on the user's phone. If a nearby retailer has an offer available, a voucher is pushed to the customer, who can redeem it in-store. Read more on Brand Republic.