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Morrisons and Sainsbury’s inch forward on Kantar market share Tuesday, 13th September 2011
The pressure continued to mount amongst the UK’s big four supermarkets today, as the latest Kantar data revealed Morrisons and Sainsbury’s improved their market share.
In the 12 weeks to 4 September Morrisons was able to up its stake of the market to 11.5 per cent compared to 11.4 per cent in the comparable period last year. The figures also saw Sainsbury’s advance from 16 per cent to 16.1 per cent.
Tesco’s share edged down to 30.4 per cent from 30.8 per cent, whilst Asda declined 17.8 per cent to 17.4 per cent including Netto and 17.2 per cent to 17.1 per cent excluding Netto.
Overall Tesco’s sales rose 3 per cent for the period, Morrisons 5.3 per cent, Sainsbury’s 4.8 per cent and Asda up by 2.2 per cent.
Kantar went on to report that the market’s annual rate of growth was just 4.5 per cent, below the 5.3 grocery price inflation for the period.
Kantar Wordpanel director Martin Whittingham, said: “The grocery market continues to deliver solid growth helped by inflation.
“Consumers are managing their budget by making more shopping trips but buying fewer items on each outing.
“Hard discounters Aldi and Lidl continued their double-digit growth and now account for a 6% market share between them. Waitrose, generated growth for the fifth consecutive period of between 8% and 9% which, said Kantar, showed that “the ‘two nations’ split remains an ongoing theme”.