Articles about line

Jaeger owners set for multi-million pound payback after Aquascutum collapse
Photo credit: Jaeger

Jaeger’s new owners are in line for a multi-million pound payback as it emerges that the British fashion house will recover some of the cash lost when sister brand Aquascutum fell into administration. With both premium brands previously part of a retail group under Harold Tilman, Jaeger was owed £13.2 million when Aquascutum went into administration in April this year.

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Lego looks to target girls market

Lego will launch a new Lego Friends line featuring five mini figure dolls, in a new effort to appeal to girls in a relevant way. The Lego Friends release follows years of research and centres around role-play and girl themes, combined with the Lego building experience encouraging girls to ‘imagine, build and create’.

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Victoria Beckham's label could make £60 million this year

Victoria Beckham's eponymous fashion line reached sales in excess of £15 million for the first quarter of 2011, increased by an impressive 70 per cent on the same period last year. According to sources, sales are now on track to make £60 million for the label in earnings this year. “Victoria never dreamed her clothing range would be successful.

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New French lingerie line Jours Après Lunes has caused outrage in the fashion industry after photos of its new ‘loungerie’ (apparently lingerie crossed with loungewear) line surfaced online.

The collection, which bills itself as “the first designer brand dedicated to ‘loungerie’ for children and teenagers, comprised of loungewear and lingerie to be worn over and under, inside and outside”produces items for girls aged 4-12, apparently so mother and daughter can match their underwear.

Perhaps before creating the line, Jours Après Lunes could have asked itself why this would be the first lingerie line designed for children? The reaction already forming across the globe seems to be unanimous: the collection is as inappropriate as it is unsettling, and as the Fashionista blog which first broke the story points out, there is no context in which this makes sense.

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Fred Perry are refusing to confirm or deny the possibility that Amy Winehouse’s final collection for the brand could be released posthumously.

In a statement released yesterday, Fred Perry told press: 'We had a great working and personal relationship with Amy during the design and development of the collaboration. Amy's unique sense of style and attitude pervaded the entire collection. She was a pleasure to work with and will be deeply missed by the entire Fred Perry team.'

The singer, who tragically passed away on Saturday 23 July, had been involved in a collaboration with Fred Perry since spring 2010.  During an interview with Harper’s Bazaar last year, Winehouse revealed she had completed work on future collections, up to autumn/winter 2012.

A spokesperson for Fred Perry insisted the brand would be following only the wishes of Winehouse’s close family concerning her designs and collections.

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