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Pandora opens two more concessions with House of Fraser Tuesday, 6th December 2011
The department store welcomed two new Pandora store concessions this week, after the jeweller’s initial roll-out across London, Reading and Glasgow spaces went down a treat. House of Fraser in Birmingham and Wolverhampton unveiled the brand new franchised Pandora shop areas on Monday and Tuesday respectively.
House of Fraser goes bold and bright for Spring 2012 Wednesday, 30th November 2011
House of Fraser creates a sanctuary from doom and gloom for its Homeware Spring/Summer 2012 collection, with a melting pot of style, glamour and colour. Stepping into the department store’s press apartment, you’d be forgiven for thinking the seasons had gone into fast forward, as a bright, eclectic collection of the best of British retail and interior design made a bold statement against the stormy economic forecast for the year ahead.
House of Fraser introduces free Wi-Fi Wednesday, 23rd November 2011
House of Fraser will offer its customers free Wi-Fi as part of its mobile targeting campaign in the run up to Christmas. The department store has joined forces with O2 to roll out free Wi-Fi in 11 of its stores, which will be used to capture customer insights and data. As part of the offering, O2 will launch a “bespoke” targeted marketing campaign for House of Fraser, which is designed to boost footfall, brand awareness and loyalty, as well as sales.
Aurora backs new fashion brand for West End opening Monday, 31st October 2011
Bastyan, a new fashion brand aimed at women over 35, will open its first pop-up store on Regent Street in London’s prestigious West End. The brand was launched last year by designer Tonia Bastyan and is backed by Oasis, Whistles and Coast owner Aurora Fashions. An early hit with independent boutiques, Bastyan is now sold in John Lewis, Mary Portas’s collection in House of Fraser and Brown Thomas in Ireland, as well as a growing number of independent boutiques.
HoF and Arcadia further talks for apprenticeship scheme Friday, 21st October 2011
House of Fraser and Arcadia Group have reportedly been involved in “deep talks” with not-for-profit organisation Fashion Enter to join its apprenticeship scheme. Both businesses will look to enrol around 10 staff each onto the scheme, where apprentices spend one day a week working with Fashion Enter and four with their employer.
The only way is House of Fraser Tuesday, 18th October 2011
Touted more “Hollywood Hills than Brentwood High Street”, two of the nation’s favourite Essex girls, Sam and Billie Faiers will launch their first ready-to-wear collection with House of Fraser this week. The latest in a string of retail ventures for the sisters who already run their own Essex boutique, their new collection, GraciEve, will hit 15 HOF stores nationwide and online today.
House of Fraser to open smaller format in Liverpool One Monday, 10th October 2011
House of Fraser will open its first smaller format concept store in the North West, in Liverpool One’s Peter’s Lane. The second of its kind in the UK from House of Fraser, the 1,500 sq ft store will open in time for Christmas and will mark the department store’s first presence in the city in over two decades.
Suits you sir: House of Fraser’s £1m revamp on men’s formalwear dept Friday, 7th October 2011
Sounding more akin to a dandy-hangout than a department store, House of Fraser will next month launch its refurbished Oxford Street formalwear offering. Inspired by the traditional gentlemen’s club, the 6,500 sq ft department will come fully equipped with a library, lounge and bar. Customers will be able to contemplate their latest purchases over a whisky as they relax in the leather sofas or swap sock colour etiquette over coffee.
House of Fraser to measure customer experience across multichannel network Tuesday, 27th September 2011
The department store will partner with analytics company ForeSee to measure customers’ experience across its stores, call centres and website. It will be the second time House of Fraser has teamed up with ForeSee, after the retailer used customer satisfaction data from the analyst in its website design in order to predict which improvements would have the biggest effect on sales, loyalty and recommendations.