Dita Von Teese signs up to launch lingerie line Wednesday, 13th April 2011
The international burlesque star and fashion icon has announced a new venture with Australian brand developers lime door brands.
Unsurprisingly Von Teese’s first foray into her co-owned lines will be in lingerie and undergarments. Her collection is intended for global distribution and will focus on bringing an air of glamour across extra small to plus size lingerie.
With 674,000 Twitter followers, lime door brands’ chief executive Michele Hamdorf is confident Von Teese’s collections will be a success, describing the celebrity as “arguably one of the biggest global style icons of today."
"Her success has been based on her strong head for business and her distinctiveness. As a brand strategist and developer, I am certain that our collaboration will prove similarly successful."
lime door brands’ intend to extend the product line over time, which will eventually include a dress range along with other categories yet to be confirmed.
The lingerie lines will be introduced in Australia later this year, with international expansion planned to start in the UK for 2012.
Accessories Amazon Asda Christmas Expansion & Franchise Fashion HR News High Street John Lewis London Marks & Spencer Media News Results Retail Retail and Consumer Industry Retail news Sainsbury's Store Tesco UK china consumer deal deals and rumours department department stores e-commerce electricals expansion fashion news food grocer group launch luxury morrisons my online online retail people profit property retail industry retail property retailer sale sales supermarket waitrose