The former Selfridges director has been named chief executive of the jewellery chain globally as well as the UK business for Folli Follie. David Riddiford will take over the role from Andrew Marshall, who has decided to step down from the position, and will be responsible for “driving the group’s successful international growth strategy”.
The jeweller is set to open a 75 sq m concession at Copenhagen’s prestigious Illum department store on 26 August.
Speaking on the upcoming launch, Links of London CEO Andrew Marshall said: “We are excited about opening in Denmark because, as a stylish, luxury British jewellery brand, we feel we have something to share with the Danes. Links of London has huge success in many of the fashion capitals of the world and the Danes are known for their strong feel for design and creativity. We believe our jewellery, including our iconic friendship bracelet designs, embraces values and a look that will appeal for Danish men and women.”
The move follows Link’s new concession in Wimbledon’s independent department store Elys earlier this month.
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