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Articles about Advertising Campaigns

Skechers forced to shape up after $40m lawsuit Thursday, 17th May 2012

Skechers forced to shape up after $40m lawsuit

US federal regulators have pressured Skechers to pay out USD 40 million to settle complaints that the company deceived consumers with claims that some of its trainers helped to tone legs, firm buttocks and slim the body “without setting a foot in a gym”.

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M&S and Oxfam launch 'Shwopping' initiative Thursday, 26th April 2012

M&S and Oxfam launch 'Shwopping' initiative

Marks & Spencer has launched Shwopping – a new initiative which sees the retailer collaborate with Oxfam which aims to encourage customers to recycle clothing.

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Harrods harnesses the power of Pinterest for Jubilee celebrations Tuesday, 10th April 2012

Harrods harnesses the power of Pinterest for Jubilee celebrations

Harrods is inviting its customers to design one of its shop windows as part of the Queen’s Diamond Jubilee celebrations.

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ASA bans Sainsbury’s advertising campaign Wednesday, 4th April 2012

ASA bans Sainsbury’s advertising campaign

Sainsbury’s has been rapped by the Advertising Standards Authority after it learned that the supermarket’s “feed your family for £50” advertising campaign failed to provide enough calories and also cost more than advertised.

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American Apparel slammed over "exploitative" ads Wednesday, 4th April 2012

American Apparel slammed over "exploitative" ads

American Apparel is in hot water with the Advertising Standards Authority after advertisements on the fashion brand’s website were slammed for containing “gratuitous nudity”.

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Diet Coke appoints Jean Paul Gaultier to be creative director Monday, 12th March 2012

Diet Coke appoints Jean Paul Gaultier to be creative director

Legendary couturier Jean Paul Gaultier has been named the new creative director of Diet Coke in Europe.

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Aldi splashes out with £2m spend on Scottish ad campaign Monday, 12th March 2012

Aldi splashes out with £2m spend on Scottish ad campaign

Budget supermarket chain Aldi is to spend £2 million on a marketing campaign to be rolled out exclusively in Scotland.

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Cartier to launch new watch in London for the first time Thursday, 1st March 2012

Cartier to launch new watch in London for the first time

Cartier has set its sights on the English capital as it launches its Tank Anglaise watch next month – the first launch the brand has hosted in London.

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Tesco steps up marketing after Big Price Flop Wednesday, 29th February 2012

Tesco steps up marketing after Big Price Flop

Tesco has stepped up its marketing strategies in an effort to recover from the botched Big Price Drop.

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Aston Martin and Hackett pairs up for new campaign Tuesday, 21st February 2012

Aston Martin and Hackett pairs up for new campaign

Aston Martin has joined forces with Hackett London to launch a new campaign created by BSTREET London.

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