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Articles about Advertising Campaigns
Rooney Mara become new face of Calvin Klein fragrance Friday, 17th May 2013
Photo credit: Calvin Klein
Hollywood actress Rooney Mara has been unveiled as the new face of Calvin Klein’s newest fragrance, Downturn, and the company estimate that the fragrance could accumulate USD 120 million in retail sales globally.
The company have said that they hope the fragrance will rival its flagship women’s scent, Euphoria, which has proved particularly popular with customers.
The 28-year-old star of The Girl With The Dragon Tattoo and The Social Network, will once again team up with the director of those films, David Fincher, to produce the TV campaign for the fragrance.
Meanwhile, Jean-Baptiste Mondino has shot the print ads for the scent.
Coty Inc. bought Unilevers prestige fragrance business in 2005 for an estimated USD 800 million, which includes the Calvin Klein brand.
Its president, Jean Mortier, said: “Calvin Klein is our largest fragrance business and very important to us,
“Our aim is to strategically create another women’s fragrance as big — or bigger — than Euphoria.”
Catherine Walsh, senior vice president of American Fragrances for Coty Prestige, explained how Downturn is aimed at consumers aged between 25 and 35, adding: “This group of consumers lives by its own rules”.
“We’ve put together a superaspirational scent. Globally, consumers see downtown as a place they want to be. They identify it with youthfulness, edginess and cool.”
Meanwhile, in an interview with fashion news site WWD, Mara said: “I am very excited to be included in the group of amazing women that have been featured in the iconic advertising campaigns for Calvin Klein fragrances”.
“It’s an honour to be part of a brand with such a legacy of breakthrough advertising. The Downtown fragrance holds true to the chic, confident and simple feeling of the Calvin brand. The effortless and timeless appeal of the Calvin Klein Collection and the Downtown scent made this a natural partnership.”
Mara joins other A-list stars, Eva Mendes, Diane Kruger, Scarlett Johansson and Alexander Skarsgard, all of whom have made appearances in Calvin Klein campaigns.
Posted in Advertising Campaigns, People, Retail Industry Tagged Calvin Klein, Rooney Mara, Downturn, Euphoria, perfume, David Fincher, Jean-Baptiste Mondino, Coty, Jean Mortier, Catherine Walsh, senior vice president
Louis Vuitton faces backlash over 'prostitution chic' video Wednesday, 27th March 2013
Image: Still from the video created by LOVE magazine
Louis Vuitton is facing backlash from politicians, intellectuals and feminists after a short film created to document the last minute preparations for the autumn/winter 2013 Paris Fashion Week show boldly featured models touting for customers on the street.
Cara Delevigne and Georgia Jagger are among the scantily clad models roaming the streets of Paris, stopping only to gaze at cars creeping by.
“Once again, naked women are used to create a buzz or sell clothes,” Inna Shevcenko, of the protest group Femen, told The Local, a French news website.
The three-and-a-half minute long video was directed by James Lima for LOVE magazine.
According to The Telegraph, Louis Vuitton issued the following statement when contacted: "This video was created and broadcast by Love."
Posted in Advertising Campaigns, fashion, Fashion News Tagged Louis Vuitton, Love Magazine, Cara Delevigne, Georgia May Jagger, James Lima, fashion, fashion news, advertising campaigns
Beyoncé revealed as face of H&M Thursday, 21st March 2013
Image courtesy of H&M
Beyoncé has been unveiled as the latest face of high street chain H&M.
In a statement, the singer said: “I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”
The collection will hit stores and the H&M website in May.
Posted in Advertising Campaigns, fashion, Fashion News Tagged H&M, fashion, fashion news, Beyonce, advertising campaigns
Sainsbury's CEO criticises Tesco Price Promise Tuesday, 19th March 2013
Photo Credit: My Retail Media
Justin King, the chief executive of Sainsbury’s has criticised Tesco’s Price Promise scheme as inaccurate, threatening to submit a complaint to the Advertising Standards Authority.
King objected to Tesco comparing prices of own-brand items, asking at Sainsbury's results presentation, “How on earth do you compare non-brand products? We don’t think you can compare the strength of our own brand label with the cut price versions at Tesco and Asda”.
“There is a new protocol that we agreed with the ASA about a year or so ago where the first place that you go, if someone is advertising something you think is unfair, you go to them. So you can be sure that we will be pointing out to Tesco where we believe our products are non-comparable with theirs” he warned.
Tesco defended itself against the accusation, with The Guardian reporting that a spokeswoman for the supermarket chain stating that “We use clear guidelines to ensure the comparisons are fair. Ultimately we do this because it’s what customers want us to do, given that approximately half of the average shopping basket in the UK is made up of own-label products”.
Sainsbury’s has a similar price comparison tool, Brand Match, but unlike Tesco’s Price Promise it does not compare own-brand products.
Sainsbury’s is currently the third biggest supermarket chain in the UK. The company recently revealed that it achieved a like-for-like sales increase of 4.2 per cent in the fourth quarter.
Posted in Advertising Campaigns, Legal, Retail Industry, Supermarket News, Supermarkets Tagged sainsburys, tesco, supermarkets, retail, news, legal, advertising, adverting standards authority
Facebook responds to accusations of "rigged" news feed Tuesday, 5th March 2013
Photo Credit: Facebook
Facebook has responded to accusations that its news feed is being deliberately rigged to limit users’ visibility and interactions with other members of the social network, allegedly to encourage users to pay to use the site's advertising tools.
A spokesperson for Facebook stated yesterday that “There have been recent claims suggesting that our news feed algorithm suppresses organic distribution of posts in favour of paid posts in order to increase our revenue". The company emphasised that these claims were unfounded, adding “Our goal with news feed is always to show each individual the most relevant blend of stories that maximizes engagement and interest”.
The statement was released the day after the New York Times published a blog article claiming that the Facebook news feed is deliberately designed to disadvantage users who are not using the site's advertising tools. The author of the article, Nick Bilton, stated that paying to promote one of his posts resulted in a 1,000 percent increase in visitor interaction, despite the fact that the overall number of people liking and sharing pages on Facebook has decreased in recent years. This has led to accusations that the site's news feed was deliberately filtering updates by those who were not paying to promote their posts.
Facebook’s news feed has faced criticism for various reasons since its debut in 2006, often focusing on the unclear way in which the system decides which posts to display.
Posted in Advertising Campaigns, Retail Industry, Technology Tagged retail, news, facebook, advertising, sponsorship, online
Romeo Beckham unveiled as Burberry campaign star Tuesday, 18th December 2012
Image courtesy of Burberry
Romeo Beckham has been unveiled as the new star of Burberry’s spring/ summer 2013 campaign.
The second-born son of David and Victoria Beckham stars alongside BFA Model of the Year Cara Delevigne, Edie Campbell and Alex Dunstan. According to chief creative officer Christopher Bailey, Romeo “was a joy to work with and really stole the show”.
The campaign showcases a mixture of Burberry London, Burberry Prorsum and Burberry Brit clothing, with the focus remaining on the iconic Burberry trench coat.
Posted in Advertising Campaigns, fashion, Fashion News, People Tagged Burberry, Romeo Beckham, Fashion, Fashion News, Advertising Campaigns, People
American Apparel defends “internationally recognized” adverts after ASA ban Monday, 17th December 2012
Photo credit: American Apparel
American Apparel has confirmed it will abide by a ruling from the British Advertising Standards Authority (ASA) banning of one of its adverts after it appeared to sexualise a child.
According to WWD, the young fashion retailer famed for its risqué adverts described the ruling as “unfortunate”, but said it would stand by the decision:
“It’s unfortunate that the ASA has made this ruling as our models are of age and were featured in Vice magazine, a publication clearly intended for mature, fashion-forward audiences. We’ll abide by this ruling as we have in the past with similar ASA decisions, but American Apparel will not be altering our classic advertising aesthetic which is internationally recognized for its artistic and social values,” the Los Angeles-based brand told press.
Never far from controversy, American Apparel’s advert was banned in Britain earlier this month, following ASA’s judgement that the image could be interpreted as having “sexual undertones and a voyeuristic quality”.
Posted in Advertising Campaigns, fashion Tagged american apparel, clothing, fashion, ruling, press, advert, advertisement, advertising standards authority
Topshop unveils Christmas movie featuring American film starlet Tuesday, 4th December 2012
Topshop has released its first ever Christmas movie starring, and also featuring vocals by, American actress and model Kate Bosworth.
Winter Wonderland has been dubbed a “360 degree interactive digital campaign”, which, according to Bosworth, “…brings together two important aspects of my life: cinema and fashion”.
The film was originally inspired by the famous piano scene with Michelle Pffeifer in The Fabulous Baker Boys.
The song is available to download on iTunes and is set for a UK release in time to contend for the coveted Christmas number one spot.
Bosworth added: "I have always been a fan of the Topshop brand and it has been an honour to work with Sir Phillip and the team. I hope everyone enjoys watching it as much as we did making it."
Posted in Advertising Campaigns, fashion, Fashion News Tagged Topshop, Kate Bosworth, Winter Wonderland, Advertising Campaigns, Fashion, Fashion News, Arcadia Group, Sir Philip Green
John Lewis unveils Christmas ad Friday, 9th November 2012
In a sure sign that the season to be jolly is upon us, John Lewis today released its festive television advert designed to set hearts fluttering and tills ringing this Christmas.
Last year the department store set a precedent for emotional advertising with a heart-warming story of a little boy who couldn’t wait to give his parents their gift on Christmas morning, and this year’s offering does indeed continue the tradition for stirring emotions.
For Christmas 2012 we have been gifted The Journey – a story featuring a snowman that traverses mountains, fields, forests and rivers to find the perfect present for his snowlady.
The snowman’s epic journey is set to a cover of Frankie Goes to Hollywood’s “The Power of Love”, sung by relative unknown Gabrielle Aplin.
Posted in Advertising Campaigns, Department Stores Tagged John Lewis, department stores, advertising campaigns
National Trust hires Blacks as first outdoor retail partner Thursday, 4th October 2012
Blacks has signed up to become the National Trust’s very first national outdoor retail partner.
The deal means that Blacks will financially support the National Trust’s autumn outdoor programme, which aims to inspire the British public to experience the countryside.
Rod Hebden, Head of Corporate Partnerships at the National Trust, said: "We're delighted to be teaming up with Blacks. For over 150 years Blacks have been championing the great outdoors, so together we can celebrate the countryside and engage with hundreds of thousands of outdoor enthusiasts."
Barry Bown, Director of Blacks, added: "Both the National Trust and Blacks share a passion for the countryside, so this partnership makes perfect sense.
“We want people to have the best outdoor kit available, in order to help them enjoy their favourite National Trust places all year round, whatever the weather."
The initial partnership will run until 31 January 2013.
Posted in Advertising Campaigns, Sporting Goods Tagged Blacks Leisure, Blacks, National Trust, Advertising Campaigns, my, retail, media, news
