In a bid to enhance consumers’ connections to its brands, L’Oréal Luxe have formed a partnership with digital agency Firstborn to oversee its marketing strategies. Firstborn provides the perfect fit for L’Oréal Luxe, having recently just performed an overhaul of its direct-to-consumer arm.

Posted by Joe Stearn

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French multinational holding company Kering, previously known as PPR, is said to be in talks to buy a controlling stake in luxury watch firm Richard Mille. According to reports by Reuters citing a person in the industry with first-hand knowledge of the matter, Kering is thought to be considering an initial 51 per cent stake in the company, with the view to possibly raise the stake later on.

Posted by Ava Szajna

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Kuoni Travel, tourism company reported that it will launch 4 more, brand new concessions at John Lewis shops, totalling to 8 sites, following the success of its previous 4 concession that opened in 2012 at Oxford Street Southampton, Reading and Cardiff.

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The Procter & Gamble Company and Stella McCartney reported that P&G Prestige has signed a deal to go into a license agreement with Stella McCartney to manufacture and sell designer fragrance products.

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Merger and acquisition deals involving companies from Brazil, Russia, India or China, also known as the BRIC countries, have fallen 9 per cent so far this year on the same period in 2012, according to data released by Thomson Reuters on Friday. According to report, the USD 3.2 billion acquisition of US-based Cooper Tire & Rubber by India’s Apollo Tyres Ltd helped to push up the volume of M&A activity around BRIC-region companies to USD 151.8 billion for the year to date.

Posted by Ava Szajna

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Shares in Coty Inc fell following their market debut on Thursday, as investors paid close attention to the third-largest initial public offering in the US this year. The perfume and cosmetics group’s offering was priced at USD 17.50 a share, valuing the company at USD 6.70 billion, coming in at the mid-point of Coty’s expected share price range of USD 16.50 to USD 18.50 each.

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Safilo and Marc Jacobs have announced the early renewal of their licensing agreement for the design and distribution of Marc Jacobs and Marc by Marc Jacobs frames and sunglasses. The deal is said to run until the end of 2024, according to a statement.

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Empire Co Ltd, operator of Canadian supermarket group Sobeys, is set to acquire Safeway Inc’s Canadian assets for USD 5.7 billion, in a deal that will see the buyer nearly double its reach in the country’s western regions.

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US billionaire Rob Burkle is thought to eyeing up the prospect of buying Tesco’s loss-making US business, Fresh & Easy, in order to re-launch the Wild Oats chain of natural food stores, according to reports. The approach is understood to have come from his investment fund, Yucaipa Cos, after Tesco decided to cut their losses with the £1 billion food chain.

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French perfume and cosmetics retailer Nocibe has received acquisition interests from two bidders, according to French daily Le Figaro. German perfume-to-books retailer Douglas Holding and French private equity firm LBO France, partnered with Chinese conglomerate Fosun, are thought to be the interested parties in the French company.

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