Topshop and Google+ team up for AW13 fashion show

Photo credit: Topshop

Topshop has partnered with Google to present ‘The Future Of The Fashion Show’, taking its Autumn/Winter 2013 presentation on to a global scale across all of Google’s platforms.

After creating the most viewed online fashion show ever last September, Topshop will now offer viewers inside access to every aspect of the fashion show. From the model on the runway to the buyer in the audience and the make-up artist backstage, Topshop’s show will also allow shoppers to buy instantly everything featured in the show, from nail varnish to the soundtrack.

As one of Britain’s most iconic fashion retailers and the fastest growing fashion brand on Google+, the partnership will see the two companies take the concept of the fashion show to a new level, incorporating cutting edge e-commerce and social media developments with in-store activities at Topshop’s Oxford Street flagship and a Google 3D streetmap allowing viewers virtual access to the fashion show at the Tate Modern.

Topshop will equip a number of its models with an HD micro camera to create the first ever real time runway camera on a model, while the Topshop YouTube page will also livestream the show across the video platform and Google+.

“We have always prided ourselves on being first to market with the latest trends and product innovation.” Topshop boss Sir Philip Green said in light of the partnership.
“It speaks huge volumes about the power of Topshop that we are partnering with the world’s largest digital company, Google to bring the excitement and energy of our brand to customers all over the world.”

Topshop will broadcast the show live on its website along with Google+ and Youtube platforms on Sunday at 3pm. Click here to view the teaser video for the Topshop and Google+ partnership on MyTube.

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