American Apparel opens biggest international store in Beijing Saturday, 20th October 2012

Photo credit: American Apparel 

American Apparel is set to open its largest international store in the capital of China, Beijing.

At almost 7500 square feet, the new store is located inside Parkview Green, in Beijing’s Chaoyang District, one of the largest shopping and business districts in the city.

"Beijing has been a political, educational and cultural capitol in China for centuries, and now with people flocking to the city from all over the world, it's a place we're excited to expand in. We're very proud to offer our Made in USA products to China and pleased with their response to the ethical practices behind the brand. We are proud to bring our Made in the USA version of the American Dream to this part of the world," said Katherine Johnson, regional manager of Asia.

"American Apparel's expansion, including this opening, has created a total of 100 fair wage jobs at both the retail and operational level in China so far. We're very proud of that and look forward to creating more," Johnson said.

Along with its bricks and mortar locations, American Apparel operates an online shopping site for Chinese fans of the brand, in conjunction with Taobao, although the company will be opening its own dedicated online store for China later this year.

Posted by Ava Szajna

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Posted in fashion, Franchise & Expansion Tagged american, apparel, china, beijing, made in usa, expansion, store, open