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Tesco to bring Fresh & Easy products to the UK Thursday, 18th October 2012
Image courtesy of Tesco
The five-year-old American start-up, which clocked up £74 million in losses for the first half of 2012, has failed to turn a healthy business in the US as Tesco boss Philip Clarke hoped it would.
Around ten Fresh & Easy products, including vegetable kits for stews, will reach all stores in the UK within weeks, with the range of products expected to expand over time.
Use of the Fresh & Easy brand name may trigger a royalty payment to the US-based chain that could provide a shot in the arm for its financial performance, analysts have suggested.
Less than 30 per cent of the stores make a positive contribution and Mr. Clarke has recently reiterated the need for improvement, simply stating that “we need more from Fresh & Easy”.