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Sainsbury’s delivers big four’s ‘stand out performance’ Tuesday, 9th October 2012
Photo credit: Sainsbury's
Sainsbury’s, Waitrose and Asda managed to increase their hold on the grocery sector during the summer months, while Tesco and Morrisons fell behind.
Latest figures from Kantar Worldpanel saw Sainsbury’s increase its market share by 5.6 per cent in the 12 weeks to 30 September, boosting its share from 16.2 per cent a year before to 16.5 per cent.
“Among the big four supermarkets, the stand out performance is from Sainsbury’s.” Edward Garner, director at Kantar Worldpanel, said, adding:
“Its sponsorship of the Paralympic games has clearly borne fruit, boosting its sales in this period. The retailer has also been bolstered by its Brand Match promotion and the ongoing re-launch of its own-label range – both of which are proving popular with consumers.”
With positions in the big four supermarket so closely fought, gains by Sainsbury’s and Asda pile on the pressure for Tesco and Morrisons.
Garner said: “The growth of the discounters and Iceland continue to be a strong feature of the market. In particular, Aldi has been delivering growth in excess of 20% per year since mid-2011 – clear evidence that value for money allied to a growing emphasis on product quality is encouraging shoppers to increase their loyalty to the outlet.”
Outside of the top four grocers, Waitrose managed to make significant headway as the UK’s sixth largest supermarket.
“It has been a record-breaking period for Waitrose, posting its highest-ever share of 4.7% and building on the strong performance we have seen over the past decade.” Garner told press on Tuesday.
Despite unfavourable conditions on the high street and UK economy, the grocery market grew by 3.9 per cent, well above Kantar Worldpanel’s inflation measure of 2.6 per cent. However, Kantar also noted that a poor grain harvest in the USA, Russia and Ukraine had resulted in “stubbornly high” world food prices, which could prove to be a problem for the sector in the next quarter.