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Premier Foods appoints new boss to 'accelerate' division plans Wednesday, 3rd October 2012
Photo credit: Premier Foods
The UK’s largest food producer has announced former Uniq boss Geoff Eaton will take the reins as chief operating officer, as plans to divide the company are revealed.
According to a report by the Grocer, Premier Foods will split the company into the two divisions of grocery and bread in a bid to become “more focused and profitable”.
The Oxo and Mr Kipling owner will use its grocery arm to continue to build momentum behind its core branded portfolio, which represents 86 per cent of the new division’s sales.
The bread division will take “a more fundamental approach” to address some of the troubles Premier Foods’ Hovis brand is experiencing in the competitive bakery market.
Leading the way for these changes, Eaton will also become an executive director for Premier Foods, reporting to chief executive Michael Clarke.
“As we accelerate the next stage of our transformation, Geoff’s energy and experience will be critical in helping us unlock value in bread and build further momentum in our grocery division,” said Clarke.