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Sainsbury’s overhauls ugly fruit and veg policy Friday, 28th September 2012
In a move that has been welcomed by environmental groups, Sainsbury’s has said it plans to “radically” change its approach to the fruit and vegetables stocked in stores.
After the wettest June since records began, the UK’s third largest supermarket has decided to change its stringent policies on misshapen produce, in turn allowing suppliers to sell more of their crop after one of the worst farming seasons in a generation.
Speaking to the Telegraph, Sainsbury’s director of food Judith Batchelar said: “We’ve taken the decision to radically change our approach to buying British fruit and vegetables as a result of this year’s unseasonal weather.
“This may mean a bit more mud on peas or strawberries that are a little smaller than usual, but our customers understand and love the idea.
“The unpredictable weather this season has left growers with bumper crops of ugly-looking fruit and vegetables with reported increases in blemishes and scarring, as well as shortages due to later crops.
“We’ve committed to make use of all fruit and veg that meets regulation and stands up on taste, and hope customers will help us all make the most of the British crop in spite of its sometimes unusual appearance.”