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John Lewis goes back to 1925 for new Never Knowingly Undersold campaign Friday, 14th September 2012
Pulling on the nation’s heart strings in the way only John Lewis knows how, the retailer’s latest advert tells a story of two star crossed lovers, one living in 1925, the year John Lewis made its commitment to Never Knowingly Undersold, and one living in the present.
“While many aspects of our lives today are very different to almost a century ago, the really important things haven't changed at all.” John Lewis said of the new advert, which sets out to reaffirm its well-known promise to customers.
Earlier this week, John Lewis revealed like-for-like sales at its stores over the half year to 28 July were up 9.2 per cent, a figure that far outpaces the sector’s overall gains for the period.