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eBay’s makeover: new logo, new look, new era Friday, 14th September 2012
Photo credit: eBay Inc
eBay this week unveiled a new logo as it says “the time felt right” to embrace a new era of e-commerce.
Famous for its online auctions and deals, eBay’s new logo keeps the brand’s strong colours of red, blue, yellow, and green, but does away with the jumbled, everything-but-the-kitchen-sink approach to favour a sleek, thin and in-line logo design.
eBay Inc executive Devin Wenig on Thursday said the new branding reflects a shift for the retailer away from auctions and collectibles and towards full-priced, buy-it-now merchandise.
"The eBay logo is known the world over, so changing it was not a decision made lightly. The time felt right," Wenig, president of eBay Global Marketplaces, wrote in an email to employees.
"It's eBay today: a global online marketplace that offers a cleaner, more contemporary and consistent experience," he wrote.
The new logo will be rolled out across the company’s websites for autumn, ready for the winter’s peak sale season.