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Matalan kicks off marketing drive with ITV show Wednesday, 22nd August 2012
Matalan has launched a marketing drive with its very own television programme as the centrepiece.
The retailer is concentrating on promoting branded content through a print partnership with Bauer Media and a deal with ITV’s This Morning show which will be the first “in-programme” branded stand on ITV1.
Matalan will run an eight-page advertorial in Bauer’s weekly women’s magazine Closer, beginning this week. The advert will promote offers available from Matalan on a given week, as well as offer styling advice to readers.