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John Lewis sales rise nearly 15% as nation toasts sporting heroes Friday, 17th August 2012
Photo credit: My Retail Media
What a difference a year makes: Looting and civil unrest were a world away from the mood on the high street last week, as John Lewis saw store sales rise 14.9 per cent a year to the week after the riots of 2011.
Britain’s biggest department store group and official London 2012 sponsor said store sales rose 14.9 per cent year-on-year to £60.75 million in the week to 11 August, as customers shopped on the feel-good glow of Britain’s gold medal rush.
"The final week of the London 2012 Olympic Games and the weekend celebrations certainly played a part in our success," John Lewis said on Friday, adding that sales of sports merchandise nearly trebled during the week.
"There was certainly a mood of celebration as the 'Mobot' (British athlete Mo Farah's signature pose) went global and we toasted our sporting heroes ... champagne sales saw a 35 percent uplift on the same time last year."
Sales in the electrical and home technology category increased 22.2 per cent, whilst fashion, which has struggled in recent weeks thanks to the unpredictable weather, was up 18.9 per cent.
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Posted in Department Stores Tagged john lewis, department, store, olympics, london, riots, 2012, games
