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Amazon UK: eBooks now outsell print Monday, 6th August 2012
Photo credit: Amazon.com Inc
After launching its downloadable books service in August 2010, Amazon.co.uk now sells 114 Kindle titles for every 100 print books.
In a statement to press, the internet retail giant said the figures include both hardback and paperback but not Kindle titles that are available for free.
"Customers in the UK are now choosing Kindle books more often than print books, even as our print business continues to grow. We hit this milestone in the United States less than four years after introducing Kindle, so to reach this landmark after just two years in the UK is remarkable and shows how quickly UK readers are embracing Kindle," said Jorrit Van der Meulen, vice president of Kindle EU.
"As a result of the success of Kindle, we're selling more books than ever before on behalf of authors and publishers. And thanks to Kindle Direct Publishing, thousands of self-published authors have also been given an outlet to share their work with the millions of Kindle readers worldwide."
As the world’s largest online retailer, Amazon is thought to be launching its own publishing operation in Britain as it looks to expand its reach across the publishing sector.