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John Lewis flies the flag for London 2012 Monday, 23rd July 2012
John Lewis is getting into the Olympic spirit by wrapping some of its largest stores across the UK in a huge London 2012 inspired flag.
Stores at Westfield Stratford City, Cardiff and Sheffield were draped with the patriotic banners.
An 80 foot image of athlete Tom Daley is displayed at John Lewis Cardiff while shoppers at Sheffield will be under the gaze of Jessica Ennis.
Nat Wakely, Director of Selling Operations, John Lewis said: “London 2012 is a once in a lifetime sporting event and we are immensely proud to be a sponsor and to be able to demonstrate our support in such a spectacular way. We backed the original London 2012 bid and it has been a fantastic journey to get to this point. The campaign to wrap and vinyl four of our shops further cements our commitment to the Games and is our way of getting behind Team GB and Paralympics GB.”