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Stella McCartney to launch affordable lingerie range Monday, 23rd July 2012
Stella McCartney is to launch a range of every day, affordable lingerie under the brand name ‘Stella’ next month.
The cups of the bras in the range are made up of 8mm foam rather than the industry standard 12 mm, meaning that this range is 25 per cent lighter than the average bra.
The range includes Stella Smooth, Stella Lace and Stella Mesh and will retail at £40-45 for bras and £19-22 for briefs.
Stella will be available in Stella McCartney boutiques and stellamccartney.com as well as Harvey Nichols, Harrods, Net-a-Porter and Matches.
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Posted in fashion, Fashion News, Lingerie Tagged Stella McCartney, lingerie, fashion, fashion news, my, retail, media, news
