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Fairtrade sales continue to grow despite downturn Tuesday, 17th July 2012
Sales of Fairtrade goods rose by 12 per cent in the UK for 2011, despite drastic cutbacks to consumer spending.
Although many of the UK’s shoppers are looking to cut corners and bag a bargain for their weekly shop, signs that Fairtrade products are now a staple part of our baskets have become clear, as UK sales of Fairtrade items match the rate of global growth.
Fairtrade sales are now worth EUR 4.9 billion a year, with the UK remaining the largest market for the consumer standard.
Speaking to the Grocer, Tuulia Syvaenen of Fairtrade International described the shift in attitude towards Fairtrade products as “the norm for millions of people”, adding that the organisation had begun to see growth in new markets such as South Africa and South Korea.
“It is a part of the regular weekly shopping. And now sales of Fairtrade certified products are taking off in new countries, as entirely new groups of people discover Fairtrade for the first time.” Syvaenen said.
Since its first incarnation in 1988, nearly a thousand producer organisations are now Fairtrade certified, operating across 66 countries.