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Dairy farmers name and shame supermarket giants Tuesday, 10th July 2012
The Great Yorkshire Show is one of the most talked-about calendar events of the year within the farming community. Yet this summer’s festivities will be remembered for different reasons as the relationship between farmers and supermarkets grows increasingly sour.
According to an interview by the Grocer with Ian Potter, dairy quota broker at Ian Potter Associates, dairy farmers have chosen the event to “amplify” their dire financial position they face against a number of well known retailers.
Placards designed to raise awareness over the cuts Asda and Morrisons made to farmgate milk prices have been placed outside the retailers’ stands. Others accuse the supermarket giants of paying farmers less than their cost to produce the milk, and forcing them out of business.
“These farmers are doing what they can to highlight the grave situation faced by liquid supplying dairy farmers across England, Wales and Scotland,” said Potter told the Grocer.
The protests come after a wave of changes made to milk pricing last month. Robert Wiseman Dairies announced it would introduce a 1.7ppl milk price cut from 1 August, which in turn led to Dairy Crest deciding on a 1.65ppl cut and Arla following with a 2ppl price.