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Blackberry is not in a “death spiral” says RIM CEO Wednesday, 4th July 2012
Photo credit: Research In Motion Ltd
Macworld this morning quoted Heins during an interview with Canadian Broadcasting Corporation’s Metro Morning radio show, in which the chief executive claimed the company is instead passing through a transition period.
“This company is not ignoring the world out there, nor is it in a death spiral,” he said. “Yes, it is very, very challenged at the moment – specifically in the US market. The way I would describe it: we're in the middle of a transition.”
But there is a concern within the industry that the damage may already be done for RIM. The company last week revealed a quarterly loss of USD 518 million, along with plans to cut 5,000 jobs, 30 per cent of its workforce, over the next nine months.
“The next quarters are going to be difficult,” Heins said. “But I am positive ... we will re-emerge, specifically in the US and Canada, as a very strong player.”