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When discounters became de rigueur: more shoppers than ever to spend at Aldi and Lidl Wednesday, 27th June 2012
One in three shoppers have said they will shop at Aldi and Lidl this year, as middle class consumers look to cut down the price of their weekly shop.
The latest figures from IGD’s ShopperVista research show intention to shop at Aldi and Lidl currently stands at its highest level since the poll began in 2010.
According to the research cited by the Telegraph, those from higher socio-economic groups with children are the most likely to use discounters more this year at 39 per cent, against just 30 per cent of lower income earners with children.
Joanne Denney-Finch, chief executive of IGD, told the Telegraph: "Even better-off shoppers, especially those with children, are looking to discount stores to save money as they feel the squeeze.
"While they remain a small part of the overall grocery market - representing just 4.5% - discounters have been broadening their appeal to help even higher-income shoppers to tighten their belts."