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Ben Sherman fetes Shoreditch store launch Wednesday, 13th June 2012
Photo credit: Ben Sherman Spring/Summer 2012 campaign
Almost fifty years after first launching its Brighton shirt factory, Ben Sherman remains at the forefront of that unequivocally British flavour for street-style fashion.
So it’s no surprise the brand chose to give its latest store a Shoreditch location. Working with leading niche retail property advisors CWM, Ben Sherman’s new east London store is situated at the heart of the burgeoning fashion retail scene on Commercial Street, joining Shoreditch locals Urban Outfitters, YMC, Topman, APC and Barbour.
Launching in time for the Jubilee celebrations at the start of June, Ben Sherman’s seventh London location will see the label dedicate an area of its concept store to guest brands that can be paired with its own products.