J. Crew makes first steps into Asia with Lane Crawford Monday, 11th June 2012

Photo credit: J. Crew March 2012 campaign

The American fashion label is said to be “beyond excited” to make its first overseas expansion into a retail environment with Lane Crawford, the renowned Chinese retailer.

J. Crew will make its Asian debut in October 2012, when a curated selection of the label’s autumn/winter 2012 ready to wear lines will be available at select Lane Crawford stores, allowing customers in Hong Kong and China to sample the New York-based brand.

Millard Drexler, J.Crew's chairman and chief executive said: "We always want to work with the 'best of the best,' and Lane Crawford was at the top of our fantasy list. When it comes to editing and presenting collections with a creative and elevated point of view, no one does it better. We are beyond excited to partner with Lane Crawford to help introduce J.Crew to Asia."

Andrew Keith, Lane Crawford's president added: "We are thrilled to be collaborating with J.Crew on this first-ever, unique multi-channel project. J.Crew is renowned in the US for bringing together an exceptional level of quality and distinctive styling, paired together with Lane Crawford's exclusive edit; we are very excited to offer this unique experience to the Hong Kong and China markets."

A favourite with the First Lady of the United States, Michelle Obama, J. Crew currently operates 277 retail stores across American and Canada, as well as factory outlets and an online business.

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Posted in Accessories News, fashion, Franchise & Expansion Tagged j.crew, campaign, label, brand, asia, lane crawford, china, hong kong, millard drexler