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Jubilee sees Waitrose sales soar Thursday, 7th June 2012
Photo credit: Waitrose Ltd
Waitrose saw its highest week of trading, aside from Christmas and Easter, over the Jubilee weekend as sales rose 19.8 per cent year-on-year.
In the run up to the Jubilee, John Lewis’ supermarket division said bestsellers included pork pies, sausage rolls and scotch eggs, which were up 76 per cent a-piece as shoppers looked to fill their baskets with some iconic British picnic fare.
In the week ending 2 June trifle sales also rose 28 per cent from the same time a year before, while tubes of red, white and blue icing were up 637 per cent.
Speaking in light of the results, Mark Price, managing director at Waitrose, said:
“The prospect of a long weekend and a wonderful focus for celebration spurred shoppers into action. Many people clearly welcomed having a great reason to step away from day-to-day budgeting to stock up on fabulous food and drink for Jubilee parties and entertaining.”