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Aurora Fashions enables in-store PayPal mobile transactions Wednesday, 30th May 2012
Warehouse campaign. Photo credit: Aurora Fashions
Aurora Fashions will start enabling customers at its Coast, Oasis, Warehouse and Karen Millen stores to pay via a PayPal app on their mobile phones.
Instead of the usual scrabble for purses and credit cards, soon all customers will need at the till point is their phone. A PayPal inStore app will provide customers with a unique barcode and transaction number, which the store cashier will scan to take payment from the customer’s PayPal account. Refunds and discounts can also be managed via the app, which is available for Android and Apple devices.
Ish Patel, group omnichannel director at Aurora Fashions, said: "Customers demand more from physical stores: outstanding service and a more personalised experience enabled by new technology. Catering for payment flexibility is a now a crucial part of ensuring we are providing customers with a seamless experience by merging digital commerce with physical retailing.
"Our partnership with PayPal allows us to take the next step in our omnichannel journey, ensuring customers can safely and securely purchase items using their own mobile phones. We’re proud to be innovating on the UK high street and continuing to lead the way in providing a new kind of shopping experience."
Cameron McLean, managing director, PayPal UK, added: "The lines between the online world and high street will soon disappear altogether: research we carried out last year amongst major retailers suggested that 2016 will be the year you won’t need a wallet to shop on the British high street. A phone will be enough."