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Waterstones and Amazon announce shock Kindle tie-up Monday, 21st May 2012
Photo credit: My Retail Media
The UK’s largest book chain has revealed that it will partner up with Amazon to sell its Kindle e-reading devices as part of a growing consumer movement towards electronic books.
The announcement came as a surprise to the retail sector, especially as Waterstones managing director James Daunt had become a fierce critic of the internet giant’s business, labelling it ‘utterly ruthless’ and a ‘dispiriting place to shop’.
Speaking to the Telegraph, Daunt described Waterstones’ move as “meet[ing] the reading needs” of its customers, as he predicted a quarter of all books sold in Britain will be electronic e-books by 2014.