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Dixons reveals surges in sales Thursday, 10th May 2012

Photo credit: Reprinted with permission from Dixons Retail plcl

The Currys and PC World owner has managed to buck trend on the high street with a better-than-expected boost to sales.

In the 16 weeks to 28 April Dixons saw sales rise 8 per cent on a like-for-like basis, attributed to an improved product range and service for shoppers.

According to the Press Association, the retail group now expects profits for the year to arrive at the top of City expectations, which stand at between £65 million to £70 million.

The results are a step in the right direction for new chief executive Sebastian James, who told press:

"We have made significant strides in the way we operate over the last four years and we know that we have a clear role, shoulder-to-shoulder with our customers as we help them to navigate the increasingly complex world of technology."

Like-for-like sales for the group across the financial year fell 3 per cent lower, down 4 per cent in the UK and Ireland.


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