Accessories Amazon Asda Christmas Expansion & Franchise Fashion HR News High Street John Lewis London Marks & Spencer Media News Results Retail Retail and Consumer Industry Retail news Sainsbury's Store Tesco UK brand china consumer deal deals and rumours department department stores e-commerce electricals expansion fashion news food grocer group launch luxury morrisons my online online retail people profit property retail property retailer sale sales supermarket waitrose
Waitrose launches price matching pledge Thursday, 3rd May 2012
Photo credit: Waitrose press office
Waitrose has launched a price match guarantee in an effort to shake off its reputation for being a more expensive supermarket.
The pledge, which is in the same vein as John Lewis's “never knowingly undersold” campaign, sees the supermarket match the price of branded groceries at Tesco as it seeks to win the favour of cash strapped consumers.
Waitrose has been matching Tesco's prices on 1,000 products since September 2010 and the new investment will see the pledge rolled out to 7,000 items.