Accessories Amazon Asda Christmas Expansion & Franchise Fashion HR News High Street John Lewis London Marks & Spencer Media News Results Retail Retail and Consumer Industry Retail news Sainsbury's Store Tesco UK brand china consumer deal deals and rumours department department stores e-commerce electricals expansion fashion news food grocer group launch luxury morrisons my online online retail people profit property retail property retailer sale sales supermarket waitrose
If Oddbins did politics... Wednesday, 25th April 2012
A heady line-up Photo credit: Oddbins
Any Londoners still puzzling through manifestos or struggling to read between the party lines will be pleased to know Oddbins has created a far more enlightened way of differentiating between the campaigns for Mayor of London.
In what could be seen as the most scientific process available, the independent wine merchant has put together a selection of wines it believes "sums up" the seven candidates running for the election.
Ayo Akintola, managing director of Oddbins, said: “Oddbins doesn’t do politics. If we did we’d move our Greek wine into the German section and we would shift the French back towards the centre before it falls off the shelf and makes a mess.
“So we are not actually advocating that Londoners vote for a candidate based on their favourite wine from our list, but it is probably a more fun method than reading endless manifesto leaflets.”
Whether it’s a “classic old-school” Bordeaux with a “fruity side” for Boris Johnson fans, or a Henriot Rosé Champagne, described by Oddbins as “perfect for the honest, relevant and focussed campaign” run by independent Siobhan Benita, voters will be able to find their preferred tipple in-store nationwide. Just watch out for the Zohar Tannat, chosen by Oddbins to represent BNP candidate Carlos Cortiglia; apparently it’s not for everyone.