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Supermarkets rapped for unhealthy displays Wednesday, 25th April 2012
Asda, Iceland and Morrisons have been named as the “worst offenders” for undermining British parents’ efforts to feed their children healthy foods.
According to the Children’s Food Campaign (CFC), the supermarkets displayed unhealthy foods at more than 80 per cent of their checkouts.
None of the “traditional format” supermarkets featured in the survey displayed any healthy food options at checkouts.
Only Sainsbury’s enforced a policy of not selling “impulse confectionary” at checkouts, instead stocking “gifting confectionary or seasonal lines” at tills.
CFC spokeswoman and co-author of the report Sophie Durham said: "Impulse purchases at the checkout can add several hundred unplanned calories to a family shopping basket.
"Supermarkets claim to be responsible retailers, yet they continue to put their profits ahead of families' health. They should stop prompting pester power and help parents by removing promotions of sugary, fatty, salty and calorie-laden snacks and drinks near the checkouts, especially those placed within easy reach of children.
"It's time to get the junk off the checkouts once and for all."
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Posted in Food Tagged Asda, Iceland, Morrisons, Sainsbury's, Food, my, retail, media, news
