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“Stunning” Easter for John Lewis Friday, 13th April 2012

Photo credit: My Retail Media

Save it for a rainy day: with sales up 27.5 per cent year-on-year, John Lewis hails “stunning” weeks trade in the seven days running up to Easter Sunday.

The dreary weather may have put a dampener on school holiday activities, but it was good news for the department store chain, which saw sales rise 27.5 per cent year-on-year to £66.7 million in the week to 7 April.

"In comparison with the Good Friday week last year we delivered a stunning increase of 25 percent," the firm said.

"The vast majority of our branches delivered double-figure increases with the poorer weather at the end of the week driving customers into shops."

Sales in the electricals and home technology department rose 59.1 per cent, with fashion up 17.6 per cent and homeware a solid16.3 per cent.

Despite the strong gains, chief executive at IHS Global Insight Howard Archer told Reuters that the increase also reflects four more shops trading than a year ago, as well as higher prices due to inflation.


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