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British Designers Collective returns to Bicester Village Tuesday, 27th March 2012
Photo credit: Bicester Village
The British Designers Collective at Bicester Village is now open to shoppers, showcasing a third year of style-savvy pop-up retail at its best.
As an exclusive collaboration between Value Retail’s Bicester Village and the British Fashion Council, the Collective offers a unique platform for British talent, mixing heritage brands with hot-tipped new comers.
Speaking at the opening of the Collective, Alexa Chung, a spokesperson for the British Designers Collective said:
"I am proud to support Value Retail on their British Designers' Collective pop up store at Bicester Village. The initiative opens up a whole new market to the participating designers that they might not otherwise have access to at this stage in their career."
Joining Chung at the opening was Bella Freud, Preen’s Justin Thornton, British Fashion Council chairman Harold Tilman and chief executive of Value Retail Desirée Bollier, who told press she was “delighted” to welcome back the Collective to Bicester Village:
“The exclusive pop-up boutique will showcase some of the very best in British rising talent along with a great mix of established British womenswear and menswear collections.
“In the current challenging climate Bicester Village’s and the British Fashion Council’s enduring commitment to supporting and celebrating young talent is of paramount importance. Bicester Village provides these designers with an opportunity to reach discerning shoppers from around the world."
Speaking on how the pop-up concept has grown to now include menswear, Harold Tillman said:
‘The British Fashion Council are delighted to be continuing their collaboration with Bicester Village on the ‘British Designers Collective’ boutique. This is a unique platform for London Fashion Week designers to showcase their designs to new audiences. This year’s dedicated menswear phase, adds an extra dimension to the boldly British boutique and validates the excitement surrounding a year that celebrates all that is British."
The womenswear boutique will be open until 9 May, followed by the menswear phase, which will open from 16 May to the end of June.