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Waitrose online orders up 34% Monday, 26th March 2012
Photo credit: Waitrose
Sales at Waitrose.com rose 29.2 per cent since re-launching in March 2011, boosted by a 34.5 per cent increase in orders.
The high-end supermarket spent £20 million on a new web platform for its online grocery operation. Despite a plague of technical difficulties, Waitrose was recently cited by Kantar Worldpanel as the fastest growing online retailer, with sales for the new year already up 36.8 per cent.
Robin Phillips, Director, E-Commerce, said: “Our online platform has played an important role in attracting more people to shop with us over the past year as well as encouraging customers to shop using more than one channel. Not only has it provided the foundation for an immediate step change in our online business, the investment has also set us up for rapid expansion in e-commerce sales over the next decade.
“We continue to focus on enhancing our multi-platform offer - including enabling our customers to shop with us using mobile devices for the first time later this year.”