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Mr. Porter marks 1st birthday Wednesday, 22nd February 2012
Net-A-Porter online destination for men, MrPorter.com, is celebrating its first birthday with the launch of the Pocket Square Project.
Band of Outsiders, The Elder Statesman, Oliver Spencer, Richard James and YMC have each produced a limited edition run of 50 pocket squares each that will be available on the site.
The pocket squares are accompanied by an interactive global treasure hunt, a Win a Wardrobe competition, a birthday candle game on the style app and exclusive video content from singer Sunday Girl.
“We are delighted to be working closely with our partner brands to provide our customers with new and exclusive products that are not available anywhere else. This limited edition project turns the pocket square into a collector’s item,” Toby Bateman, Buying Director MrPorter.com, has told reporters.
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Posted in Online retail Tagged Net-A-Porter, Mr. Porter, Menswear, Online Retail, my, retail, media, news, Fashion
