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Charity shops flock to eBay to boost sales Monday, 20th February 2012
Charity shops are battling to shake off their musty, old-fashioned image by employing the power of eBay to help boost sales.
Children in Need and the Royal British Legion are among 6,000 registered charities who are trading goods on the internet auction site.
The UK-based arm of eBay has reported a 56 per cent increase in sales by charity shops on its site in 2011 in comparison to the previous year, with proceeds reaching £6.25 million.
“Charities are coming to eBay as they’re more likely to find a buyer who will pay a higher price online than one who randomly walks in off the high street,” Lorin May, head of charity at the site, told ft.com.
Research carried out by the Charity Retail Association showed that more than half of all charity shops have elected to sell items online, with 94 per cent using eBay and 31 per cent selling through their own websites.
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Posted in Online retail Tagged eBay, online retail, charity shops, children in need, royal british legion, my, retail, media, news
